Giant Bicycles

The BICICLETTE BRAZZO shop is the official GIANT dealer

It all started with lightweight chrome frames. Giant's ability to produce high quality bicycles at an affordable price has allowed countless cyclists to try a new cycling experience.

Since then, Giant has pioneered the most cutting-edge design processes involving the production of carbon and aluminum frames. Giant introduced the first carbon fiber bicycle, Cadex 980 C, revolutionizing road products with the famous Compact Road Design.

In the mountain bike segment, the Maestro active suspension system set the stage for a new level of off-road performance.

For over four decades, Giant has focused on developing new production strategies that have allowed it to become the leader in the production of quality bicycles and accessories.

With over 12,000 authorized points of sale worldwide, Giant wants to create the conditions to involve all types of consumers, from those who choose a bicycle for every day to those looking for racing products.

Giant bicycles have won World Championships , been awarded with international awards. But more importantly, they have won the hearts of cyclists who choose Giant reliability and make cycling a fundamental part of their daily lives.

Giant rightly believes that the world can be better if you use an eco-friendly product like the bicycle. Ride Life, Ride Giant!

MISSION
Our aim is clear: to unleash the maximum potential of every cyclist. Whatever your goal - winning a race, riding a technical trail, tackling a long weekend or embarking on a new adventure - it's fascinating to follow that journey. And it's not just about the result. It is the search for the result. It's the adrenaline you feel on your bike. And it's the feeling of not being constrained. At Giant, we have created an entire universe around this idea. Our products, our stores and our community are all there to support you. To achieve the purpose of our brand, which we call Ride Unleashed, we are bound by three fundamental rules:

SET NO LIMITS Building complete bicycle and equipment systems to help cyclists push their limits.

OPTIMIZE EXPERIENCE Innovate and create a feeling of new capabilities and fun.

GROW AS A COMMUNITY Celebrate cyclists' activities and achievements together.